OnTrack
Holistic approach to the future of mobility
CLIENT
AFRY Experience StudiosPROJECT
Cross-functional collaboration with AFRY creative agencies – Experience Studios, Efterklang & KonceptDATE + DURATION
Spring 2024SKILLS UTILISED
Research, UX, Service Design, Product Design, Visualisation, Light Design, Sound Design, and Interior DesignABOUT
An cross functional AFRY project leveraging the diverse competences across the studio, aimed at creating new business opportunities aligned with a more sustainable future within mobility.
“Envision a world where your daily commute seamlessly blends with your workday, transforming it from wasted time into valuable productivity.”
Was the vision that guided our work.
PROCESS
The collaborative work across disciplines allowed for us to holistically approach the fact that traveling by train is more than just sitting in a comfortable chair and moving from point A to B. It’s a holistic experience where various elements must align to create the optimal journey that enables commuters to be productive.
The project utilised competencies in;
Research + UX + Service Design +
Product Design + Visualisation
+
Light Design + Sound Design + Interior Design
DELIVERY
We introduced a new innovative experience that replaces traditional first-class cars, designed to meet the present-day demands of commuters.
By completely reimagining the current layout, integrating AI assistance, and other digi-physical touchpoints, we transformed the designated area into a mobile workspace.
Crafted to enhance focus and privacy, while also providing a personalised experience.
